So I go online to check the weather. There, on the side of the page, is this ad, which (nearly) inexplicably, is trying to sell new-mortgage-rate calculations by showing a young woman meditating:
What’s the connection? Damned if I know.
I do know this: this same series of ads (it’s really too bizarre and disjointed to be considered a “campaign”) has depicted other activities, but usually those of a more popular (and slightly rebellious) vein: a closeup of someone getting a tattoo; someone’s head being shaved into a mohawk…
You can make of that what you will, but it seems to me that — rightly or wrongly — the (ahem) unconventional ad-folks behind this ad consider meditation at least as eye-grabbing — and common — as tattoos and punk-rock haircuts.
Weird, huh?
And note the drop-down menu. You think this ad plays well to Alabamians? (I realize that Alabama is the default first state, alphabetically speaking.) Or, for that matter, to anyone?
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