A while back, the Horse covered Creative Labs’ mp3 player called — ahem — “Zen.” (See “Find your Zen,” here
.)
In covering it, we originally wrote that “the Worst Horse can’t tell you whether or not these are good products. But we might suggest you instead ‘find your Zen’ on a meditation cushion.”
Full disclosure time: I’ve since bought a Creative “Zen” player. I’m a music nut and wanted an MP3 player, and it was clearly the best, silly name or no.
But one Creative Labs product I won’t be buying is their new “Aurvana” headphones, pictured here.
That’s “Aur” as in “aural” / “vana” “as in “nirvana.” Get it? Get it?!?
It’s not just the name that’s keeping my wallet closed this time. These things are like 80 bucks!

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