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Dharma-Burger! Delta Sky Miles goes begging.

October 8, 2007 · No Comments

Delta Sky Miles

Weird to see this on-line ad from Delta for their Sky Miles credit card, in which the most prominent element is someone who can’t use any kind of credit card at all.

The figure in yellow is a Japanese monk, doing takuhatsu, which is a traditional form of begging. This allows the monks to live, and it allows the laypeople to experience giving, specifically in the form of contributing to those who have so dedicated their lives to upholding the Dharma.

It also seems to me odd to depict a monk commercially, especially given the public’s current consciousness of Burma’s monks.

I’m not saying “bad” or “good.” But I’m definitely saying “odd.”

Categories: Dharma-Burger! · advertising
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